As part of a branding campaign, Google leveraged on the Rubik’s Cube with an inspiring video feature.

Why did Google choose the Rubik’s Cube in its communication?

Communicative power
The Rubik’s Cube is a powerful way for the brand to communicate its values about smarts, thinking creatively, and tackling challenges we thought were impossible.

Universal/global symbol
The Rubik’s Cube can be understood by all nationalities, and almost any age. An important benefit for a global brand like Google.

Appeal to young audiences
it is a powerful way for the brand to keep itself relevant to the youngest audiences, who is very aware of speed-cubing.

Ernö Rubik: “I believe that questions are probably more important today than the answers”

To find out more

See how Google is reaching the next generations with the Rubik’s Cube you can check these links:

– Google Official Blog here: http://goo.gl/e1s0Xr
– Chrome Experiments based on the Rubik’s Cube: https://chrome.com/cubelab
– Beyond the Rubik’s Cube exhibition (sponsored by Google): http://brc.lsc.org/