Google celebrates Rubik’s 40^th anniversary by allowing millions to solve the Cube on its homepage

In case you missed it, Google recently published an interactive Rubik’s Cube doodle on its homepage.

The doodle (link below) allowed users from around the world to take on the challenge of solving the Cube and post their best time online.

Try the Rubik’s doodle here

Why use the Rubik’s Cube?

Google’s move to associate its brand with Rubik’s image (sponsorship of the Beyond the Cube exhibition, the Rubik’s doodle on Google.com, the Google Chrome “Cube” lab) is a very powerful way to communicate its brand values of:

• innovation,
• thinking creatively,
• tackling challenges thought impossible.

It is also the ideal tool for the brand’s global communication strategy, given the almost-universal awareness of Rubik’s (known whatever our nationality/sex/age through popular culture, cinema and our childhood).

Finally, using the image of the Rubik’s Cube, is a strong communication move to reach the youngest users and keep the Google brand relevant to the Generation that are growing up with Speedcubing on Youtube!

Sources:
Chrome “Cube” Lab : https://chrome.com/cubelab
Beyond Rubik’s Cube : https://plus.google.com/+BeyondRubiksCube
Rubik’s Google Doodle : https://www.google.com/doodles/rubiks-cube
Bringing the Rubik’s Cube to the next generation of problem solvers :
https://www.youtube.com/watch?v=tSqUcrFJ498
http://googleblog.blogspot.com/2014/05/bringing-rubiks-cube-to-next-generation.html